Men think women will be impressed by a tattoo, but they’re not – Polish study

Men with tattoos are likely to provide serious competition for a woman's attention, at least in the eyes of other guys, but women themselves actually aren't that impressed. That's according to research published in the journal Personality and Individual Differences, where 2584 heterosexual men and women from Poland viewed photos of shirtless men, sometimes digitally modified so that their arm was emblazoned with a smallish black tattoo depicting a generic symbol. The 215 men among the participants rated the inked bods as more attractive than tattoo-free comparison models, which presumably reflects in part what they think women are looking for in an ideal male partner. But the female participants didn't rate the tattooed gentlemen as more attractive; moreover, they considered them worse prospects as partners and parents.

Women did rate tattooed men as healthier, which researchers Andrzej Galbarczyk and Anna Ziomkiewicz think might be because tattooing is a costly signal of strong health, involving as it does a painful experience and risk of infection. Normally, perceived health correlates with perceived attractiveness, but this positive connotation of the tattoos might have been counteracted by the fact the women also associated the tats with masculinity and aggression: not such a positive thing if you consider that another marker of masculinity, high testosterone, is known to be associated with affairs and higher risk of assault on a partner. All in all, the women's judgments were swayed by the (admittedly small) tattoos far less than were the male participants' judgments. Heterosexual men who are planning a trip to their local tattoo parlour might be surprised to learn from this research that their new ink is likely to cause a bigger stir among the gentlemen than the ladies.

Further reading

—Tattooed men: Healthy bad boys and good-looking competitors