An image of Psyche, part of the BPS logo, on a purple background.
BPS updates

Introducing our new strategy

The society has unveiled our new strategy, which will guide and underpin our work over the coming years.

31 January 2024

The society has unveiled our new strategy, which will guide and underpin our work over the coming years.

We have been working with an interim strategy, introduced to take us through the uncertainty and disruption of the Covid-19 pandemic and immediate post-Covid period. The new strategy, under development for some time, has been produced by the Board of Trustees and lays out the core purpose, vision, and values going forward.

The purpose section of the strategy outlines our central goal as an organisation, linked to meeting our charitable objectives:

'To promote the advancement and diffusion of a knowledge of psychology pure and applied and especially to promote the efficiency and usefulness of members of the society by setting up a high standard of professional education and knowledge.'

A simple vision guides all of our work as an organisation:

'Building a world where psychology transforms lives'.

Four shared values are placed at the heart of the culture, helping the BPS to unite our psychological community and fulfilling our purpose:

'Together we are open and willing with an aspiration for excellence.'

These shared values have been used to outline the behaviours that will define the BPS as an organisation.

Finally, four shared pillars have been developed, into which the work of the BPS can be divided and against which its progress towards the overall strategic vision will be measured. These are 'Community, Champion, Confidence, and Cultivate'.

On the launch of the new strategy, BPS chief executive Sarb Bajwa said:

Quote mark
A fresh, modern and inspiring new strategy is something that we have been working towards as an organisation for some time, and I’m thrilled that we’ve finally been able to share this vision with members. We’ll be integrating the strategy into our ways of working over the course of this year, and I hope that you can see it emerge in the work that we do to represent and support you as members.
Sarb Bajwa

The full strategy and details on its development are now available on our website, along with an animated video bringing it to life.

Read more on these topics