Daniel Jolley is smiling directly at the camera. He is wearing a light blue patterned shirt, and black rimmed glasses. He is leaning against a wall.
Psychology Matters, Social and behavioural

Psychology Matters: ‘Psychology has the power to make the world a better place’

Social psychologist Dr Daniel Jolley believes ‘psychology is fundamental to every part of our lives – it is woven into how we think, act, and interact with others’.

03 March 2025

Tell us why you think Psychology Matters 

As a social psychologist, I am particularly fascinated by how our social environment influences us and how, in turn, we can influence society.  

For example, psychology helps us understand how our beliefs are shaped by those around us and how these beliefs drive our behaviours. These insights have powerful applications, from improving mental health and promoting social cohesion to addressing prejudice and informing public policies.  

Ultimately, psychology equips us with tools to understand and positively impact the world around us, contributing to a more compassionate, informed, and resilient society. 

Tell us about the impact of your own work in psychology 

Belief in conspiracy theories can disrupt the smooth functioning of society, and my research explores why these theories are so captivating, their social consequences, and strategies to mitigate their negative impact.  

Science communication is a cornerstone of this work, which inspired me to develop the Conspiracy Kitchen - a unique and interactive tool that illustrates the elements driving the popularity of conspiracy theories. The exhibit has received acclaim at science festivals, with visitors often sharing how it led to deeper critical reflection about their own beliefs. 

My research also influences public policy. A recent policy paper from Social Justice Ireland cited my work, underscoring the importance of addressing poverty as a way to curb the spread of harmful conspiracy theories. Engaging directly with communities and shaping policy discussions is incredibly rewarding. Knowing that my work contributes to creating a more informed and cohesive society reinforces my belief in psychology's power to make the world a better place. 

Ultimately, psychology equips us with tools to understand and positively impact the world around us, contributing to a more compassionate, informed, and resilient society. 

What makes you proud about working in psychology? 

Psychology has so much to offer - every aspect of life can be influenced by it. A degree in psychology opens endless opportunities, from working as a sports psychologist supporting elite athletes, to improving workplaces in HR roles, to helping individuals with their mental health in clinical settings.  

As an academic at a university, I have the privilege of guiding the next generation of psychologists while also leading my own research on the psychology of conspiracy theories.  

Watching my students achieve remarkable things and witnessing the impact of my research makes me incredibly proud to be part of this field. 

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